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2/28/2024 - Bloch, a market leader and innovator in dance, has acquired RP. This strategic move unites two influential leaders in the sector, promising to further enhance the delivery of top-tier products and services to dance professionals and enthusiasts globally.
Since its inception in 1998, RP has been synonymous with top-quality, elegant, and comfortable dance footwear and apparel, earning acclaim among dancers and industry experts. Inspired by Russian classical ballet, RP has consistently provided innovative, quality products that cater to the evolving needs of dancers. Through this acquisition, Bloch aims to elevate the brand further, utilizing its resources and expertise to expand RP’s product range and global presence.
RP CEO, Aleksandra Efimova, will continue to be instrumental in managing the brand's strategy and operations of the RP division within Bloch, and shares her excitement about the partnership, stating, "Joining Bloch's portfolio of brands, a company renowned for its innovation and commitment to excellence, is a thrilling development. This partnership guarantees RP customers continued access to exceptional dance footwear and apparel, supporting their dance aspirations and achievements. I eagerly anticipate contributing to Bloch's leadership team in aiding in the growth and success of RP."
David Wilkenfeld of Bloch shares this enthusiasm, remarking, "Incorporating RP into our portfolio is an exciting step. We are committed to the transformative power of dance and are dedicated to upholding the brand's legacy of quality and effectiveness, while also seeking new avenues to innovate and enrich its offerings. The unique identities of the Bloch and RP brands will continue to evolve with their own individual personalities.”
The commitment to customer satisfaction remains a top priority, with both companies focused on manufacturing and delivering the quality of product and innovation that customers have become accustomed to.
